B2C

TXU Energy

TXU Energy

Project History: TKU is an energy provider in Texas, that offers several services and products to it's customers. Aviso was introduced to the company to help perform keyword research to be used for Search optimization on the pages of a new Web site built to introduce a new product offering.

Implementation: Keyword research was provided in line with Conversion persona profiles. The pages of the site were geared toward the motivations and triggers that would drive someone to research and purchase this new product. Strategic metatags were crafted for implementation by the development team.

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Thinkwell

Thinkwell

Project History: Thinkwell is an eCommerce provider of multimedia products and courses that are being used by thousands of students at schools and universities across the globe in the subjects of math, science, and social science. Aviso was introduced to the company to implement Conversion recommendations and to provide SEO Coaching services to their internal champion.

Implementation: The project included a Paid Search campaign that needed project management. Aviso took up that role in partnership with Conversion Sciences to assess and redirect the campaign with a focus on Conversion. The campaign successfully drove traffic to the site but Conversions were not ideal. The nature of the PPC traffic were attributed to a strong brand and the initial offer, or call to action, was deemed unsuccessful. Much was learned from this campaign. Various SEO Coaching sessions helped to fix Search issues related to the content management system. The internal champion was SEO savvy and a pleasure to train.

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PCI Education

PCI Education

Project History: PCI Education is a San Antonio based eCommerce company specializing in the development and resale of special education materials to schools and individuals.

Implementation: Aviso was introduced to help implement Conversion recommendations, provide SEO Coaching and implement an incremental testing framework.

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Onstad Law Firm

Onstad Law Firm

Project History: Onstad Law Firm is based in Lakeway, Texas, specializing in Personal Injury trial law. Aviso was hired to guide through implementation of Conversion recommendations.

Implementation: The project turned into a Web site redesign with a focus on local Search optimization. Aviso guided the development process to ensure an SEO friendly framework. On-page optimization strategies were implemented and ongoing SEO Coaching sessions helped the firm's champion through the process of further optimization.

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Metro Realty

Metro Realty

Project History: Metro Realty is a licensed Austin real estate brokerage that specializes in the University of Texas & surrounding Austin Metro areas. Metro Realty is a real estate brokerage service in Texas. In order to compete with the increasing competition in the campus area, Aviso was introduced to perform a Web site review.

Implementation: The engagement began with a series of SEO Coaching sessions. Aviso managed the Conversion Key Page Review process and performed several interviews with internal stakeholders to determine the motivations and triggers for their target audience. The results of the Web site review and Conversion recommendations were delivered to support their upcoming Web site redesign project.

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Kathleen Townsley Realtor

Kathleen Townsley Realtor

Project History: Kathleen Townsley is an independent real estate professional that specializes in residential and commercial real estate in and around the Austin, Texas area. Her focus was to build a Web site that would help her capture organic Search clients. Kathleen introduced Aviso into her Web site build project with a goal of using organic Search to help build her business.

Implementation: The project began as a classic Web project but over the long term decisions were made to utilize an existing content management systems that is based on an IDX system that showcased properties in Kathleen's area of business. Aviso worked with Kathleen and her team in design and implementation of the new Web site on a platform called RealZi, an indexable IDX system.

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j'tote Bags

j'tote Bags

Project History: j'Tote, pronounced 'zhe tote', is an eCommerce business that designs, manufactures and sells designer Laptop Bags for women. They approached Aviso to help them understand how to implement SEO best practices to drive more traffic to the Web site.

Implementation: Aviso worked 1-on-1 with their team through a series of SEO Coaching sessions. The goal to drive more traffic to the Web site was accomplished by incorporating Conversion recommendations and on-page Search optimization strategies.

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Johnny Stevens Photography

Johnny Stevens Photography

Project History: Johnny Stevens is a professional photographer that specializes in portrait, architectural, interior design, and fine art photography in and around the Austin, Texas area. Aviso has provided ongoing SEO Coaching services for Johnny Stevens through optimization and his recent Web site redesign.

Implementation: Initially Aviso was brought in to optimize the current Web site. We found that the content management system made it impossible to optimize for Search and migrated the current Web site to Wordpress. Johnny continues to find ways to improve his

"Rose has done SEO for 3 of my websites. She is sharp as a tack, attentive to new trends in Search Engine Optimization and she executes her plans diligently."
- Johnny Stevens

Healthfirst

Healthfirst

Project History: Healthfirst NY is undergoing a massive corporate brand refresh. The leadership behind the effort represents a progressive mindset that is updating not only their brand but in how they utilize the power of the Web as a lead generation and member retention laboratory.

Implementation: Aviso is a part of a collaborative team supporting SEO, incremental testing, graphic design, copy writing and general design production services.

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Executive Intelligent Coaching

Executive Intelligent Coaching

Project History: Executive Intelligent Coaching is an Austin based company that provides executive coaching and leadership training programs. Nancy Schill is her own brand and was interested in both Search and online Conversion.

Implementation: Aviso was brought in to provide SEO consulting services and to ensure that Conversion recommendations were implemented to specification. Nancy has remained an ongoing client, constantly working to improve her online presence.

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