Keyword Research

TXU Energy

TXU Energy

Project History: TKU is an energy provider in Texas, that offers several services and products to it's customers. Aviso was introduced to the company to help perform keyword research to be used for Search optimization on the pages of a new Web site built to introduce a new product offering.

Implementation: Keyword research was provided in line with Conversion persona profiles. The pages of the site were geared toward the motivations and triggers that would drive someone to research and purchase this new product. Strategic metatags were crafted for implementation by the development team.

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Thinkwell

Thinkwell

Project History: Thinkwell is an eCommerce provider of multimedia products and courses that are being used by thousands of students at schools and universities across the globe in the subjects of math, science, and social science. Aviso was introduced to the company to implement Conversion recommendations and to provide SEO Coaching services to their internal champion.

Implementation: The project included a Paid Search campaign that needed project management. Aviso took up that role in partnership with Conversion Sciences to assess and redirect the campaign with a focus on Conversion. The campaign successfully drove traffic to the site but Conversions were not ideal. The nature of the PPC traffic were attributed to a strong brand and the initial offer, or call to action, was deemed unsuccessful. Much was learned from this campaign. Various SEO Coaching sessions helped to fix Search issues related to the content management system. The internal champion was SEO savvy and a pleasure to train.

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OneSCM / Take Solutions

OneSCM / Take Solutions

Project History: OneSCM is an online supplier management platform that features a multi-tier, multi-tenant, software as a service (SaaS) architecture and is designed for mid- to large-sized manufacturers and distributors. Aviso was introduced to the project to provide SEO Coaching services to the internal marketing team.

Implementation: Various SEO Coaching sessions ramped up the marketing team in making good decisions about Search. Specifically in performing keyword research and crafting strategic metatags that would boost organic Search rank. Collaboratively we worked with their outsourced development team in building an SEO friendly Web site in a WIMP environment. The marketing team was made up of SEO savvy folks that were a pleasure to teach.

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EBWebsites

EBWebsites

Project History: EBWebistes provides Web Project Management services to companies. The owner, Ellie Brady, approached Aviso to provide consulting services in development of the site related to SEO as well as keyword research.

Implementation: Aviso provided consulting services throughout development of the project.

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Caroline Cutbirth

Caroline Cutbirth

Project History: Caroline Cutbirth represents her own brand in country music. The Web site was just being built and she requested a basic Search optimization set of services.

Implementation: Aviso provided consulting throughout the development process to build an SEO friendly framework, additionally providing basic keyword research and implemented strategic metatags on every page of the Web site.

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The Strategic Designer

The Strategic Designer

Project History: Dave Holston, principal at The Strategic Designer, provides design consulting services in the areas of public affairs, marketing, advertising, communication planning and design management. Aviso was introduced into the Web site design project to provide keyword research.

Implementation: The trigger for keyword research was related to an upcoming book launch. The owner included keyword research and the crafting of strategic metatags to his online marketing strategy.

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Aviso

Aviso

Project History: As the saying goes, "the cobblers children have no shoes", was the case for Aviso. We needed a makeover.

Implementation: The process of creating a Web site can be daunting. We experienced the challenges of finding time to invest in the project, defining our goals, copy writing and graphic design choices. We built the corporate site in Drupal and kept the original site as our Wordpress blog. In the midst of the launch, we were happy to see that our site Google Pagerank was not affected by Google's "Farmers update." The project is still evolving.

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