SEO Coaching

Wright Results

Wright Results

Project History: Wright Results is a consultancy in the healthcare space, introducing the concepts of performance management and team building through a program called C.O.R.E. Aviso was hired to provide SEO Coaching services.

Implementation: Through various SEO Coaching sessions, Wright Results underwent a transformation into an SEO optimized, content driven conversion strategy. Tim Wright is a driven and avid content developer that has a passion for his work. He has continually implemented strategies to create a lead generating Web site. Tim is an tremendous Agile champion and a pleasure to train.

“If I could I would readily check off every one of the "Top Attributes" listed. Rose has, in our 6 months working together, demonstrated every one of them completely. Her knowledge of the online marketing world is extraordinary. Her ability to translate the technological jargon into understandable language makes working with her productive and efficient. Rose has allowed me to learn from her expertise by assigning me tasks to complete. Of course, this also reduces her consulting time and contributes to her very high Value-to-Cost ratio. Once we are finished with this current project, I intend to hire Rose for the next one.”
- Tim Wright

Tk20

Tk20

Project History: Tk20 is a B2B company in the education space that creates integrated, enterprise class education, assessment and reporting systems. Aviso was introduced to the company to provide a Web site review.

Implementation: Aviso's engagement included the full Web site review to determine if there were obstacles to being viewed optimally by Search engines and to coach the internal champion through the process of optimizing the pages of the current Web site. We introduced the concepts of Conversion in a Key Page Review and worked to implement those recommendations over various SEO Coaching sessions.

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Thinkwell

Thinkwell

Project History: Thinkwell is an eCommerce provider of multimedia products and courses that are being used by thousands of students at schools and universities across the globe in the subjects of math, science, and social science. Aviso was introduced to the company to implement Conversion recommendations and to provide SEO Coaching services to their internal champion.

Implementation: The project included a Paid Search campaign that needed project management. Aviso took up that role in partnership with Conversion Sciences to assess and redirect the campaign with a focus on Conversion. The campaign successfully drove traffic to the site but Conversions were not ideal. The nature of the PPC traffic were attributed to a strong brand and the initial offer, or call to action, was deemed unsuccessful. Much was learned from this campaign. Various SEO Coaching sessions helped to fix Search issues related to the content management system. The internal champion was SEO savvy and a pleasure to train.

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Regain Your Time

Regain Your Time

Project History: Regain Your Time is an empowered productivity program taught by Maura Thomas. She is an expert in organization and efficiency. Aviso was introduced into the project to implement Conversion recommendations.

Implementation: Aviso worked with Maura through various SEO Coaching sessions. Regain Your Time was going through a rebranding effort, migrating to a new domain. In the redesign process, it was critical not only to implement Conversion recommendations but to migrate authority from the old domain to the new one in order to salvage Search rank and domain authority. The migration was successful.

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Proledge

Proledge

Project History: Proledge offers professional bookkeeping services in Houston, Dallas and Austin. Being a highly local Search focused company, Aviso was introduced to help the owner understand how to capitalize on organic traffic through on-page optimization.

Implementation: Proledge is an SEO savvy company. Through various SEO Coaching sessions the owner was able to apply best practices in his Web site redesign, Conversion and landing page optimization, local and organic Search strategy implementation. The owner is constantly measuring and improving his online presence and is an avid Agile champion for the company. His curiosity and tenacity are what make his efforts successful.

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PCI Education

PCI Education

Project History: PCI Education is a San Antonio based eCommerce company specializing in the development and resale of special education materials to schools and individuals.

Implementation: Aviso was introduced to help implement Conversion recommendations, provide SEO Coaching and implement an incremental testing framework.

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Onstad Law Firm

Onstad Law Firm

Project History: Onstad Law Firm is based in Lakeway, Texas, specializing in Personal Injury trial law. Aviso was hired to guide through implementation of Conversion recommendations.

Implementation: The project turned into a Web site redesign with a focus on local Search optimization. Aviso guided the development process to ensure an SEO friendly framework. On-page optimization strategies were implemented and ongoing SEO Coaching sessions helped the firm's champion through the process of further optimization.

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Metro Realty

Metro Realty

Project History: Metro Realty is a licensed Austin real estate brokerage that specializes in the University of Texas & surrounding Austin Metro areas. Metro Realty is a real estate brokerage service in Texas. In order to compete with the increasing competition in the campus area, Aviso was introduced to perform a Web site review.

Implementation: The engagement began with a series of SEO Coaching sessions. Aviso managed the Conversion Key Page Review process and performed several interviews with internal stakeholders to determine the motivations and triggers for their target audience. The results of the Web site review and Conversion recommendations were delivered to support their upcoming Web site redesign project.

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Kathleen Townsley Realtor

Kathleen Townsley Realtor

Project History: Kathleen Townsley is an independent real estate professional that specializes in residential and commercial real estate in and around the Austin, Texas area. Her focus was to build a Web site that would help her capture organic Search clients. Kathleen introduced Aviso into her Web site build project with a goal of using organic Search to help build her business.

Implementation: The project began as a classic Web project but over the long term decisions were made to utilize an existing content management systems that is based on an IDX system that showcased properties in Kathleen's area of business. Aviso worked with Kathleen and her team in design and implementation of the new Web site on a platform called RealZi, an indexable IDX system.

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j'tote Bags

j'tote Bags

Project History: j'Tote, pronounced 'zhe tote', is an eCommerce business that designs, manufactures and sells designer Laptop Bags for women. They approached Aviso to help them understand how to implement SEO best practices to drive more traffic to the Web site.

Implementation: Aviso worked 1-on-1 with their team through a series of SEO Coaching sessions. The goal to drive more traffic to the Web site was accomplished by incorporating Conversion recommendations and on-page Search optimization strategies.

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