Web Site Redesign

Wright Results

Wright Results

Project History: Wright Results is a consultancy in the healthcare space, introducing the concepts of performance management and team building through a program called C.O.R.E. Aviso was hired to provide SEO Coaching services.

Implementation: Through various SEO Coaching sessions, Wright Results underwent a transformation into an SEO optimized, content driven conversion strategy. Tim Wright is a driven and avid content developer that has a passion for his work. He has continually implemented strategies to create a lead generating Web site. Tim is an tremendous Agile champion and a pleasure to train.

“If I could I would readily check off every one of the "Top Attributes" listed. Rose has, in our 6 months working together, demonstrated every one of them completely. Her knowledge of the online marketing world is extraordinary. Her ability to translate the technological jargon into understandable language makes working with her productive and efficient. Rose has allowed me to learn from her expertise by assigning me tasks to complete. Of course, this also reduces her consulting time and contributes to her very high Value-to-Cost ratio. Once we are finished with this current project, I intend to hire Rose for the next one.”
- Tim Wright

Regain Your Time

Regain Your Time

Project History: Regain Your Time is an empowered productivity program taught by Maura Thomas. She is an expert in organization and efficiency. Aviso was introduced into the project to implement Conversion recommendations.

Implementation: Aviso worked with Maura through various SEO Coaching sessions. Regain Your Time was going through a rebranding effort, migrating to a new domain. In the redesign process, it was critical not only to implement Conversion recommendations but to migrate authority from the old domain to the new one in order to salvage Search rank and domain authority. The migration was successful.

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Onstad Law Firm

Onstad Law Firm

Project History: Onstad Law Firm is based in Lakeway, Texas, specializing in Personal Injury trial law. Aviso was hired to guide through implementation of Conversion recommendations.

Implementation: The project turned into a Web site redesign with a focus on local Search optimization. Aviso guided the development process to ensure an SEO friendly framework. On-page optimization strategies were implemented and ongoing SEO Coaching sessions helped the firm's champion through the process of further optimization.

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OneSCM / Take Solutions

OneSCM / Take Solutions

Project History: OneSCM is an online supplier management platform that features a multi-tier, multi-tenant, software as a service (SaaS) architecture and is designed for mid- to large-sized manufacturers and distributors. Aviso was introduced to the project to provide SEO Coaching services to the internal marketing team.

Implementation: Various SEO Coaching sessions ramped up the marketing team in making good decisions about Search. Specifically in performing keyword research and crafting strategic metatags that would boost organic Search rank. Collaboratively we worked with their outsourced development team in building an SEO friendly Web site in a WIMP environment. The marketing team was made up of SEO savvy folks that were a pleasure to teach.

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Metro Realty

Metro Realty

Project History: Metro Realty is a licensed Austin real estate brokerage that specializes in the University of Texas & surrounding Austin Metro areas. Metro Realty is a real estate brokerage service in Texas. In order to compete with the increasing competition in the campus area, Aviso was introduced to perform a Web site review.

Implementation: The engagement began with a series of SEO Coaching sessions. Aviso managed the Conversion Key Page Review process and performed several interviews with internal stakeholders to determine the motivations and triggers for their target audience. The results of the Web site review and Conversion recommendations were delivered to support their upcoming Web site redesign project.

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Johnny Stevens Photography

Johnny Stevens Photography

Project History: Johnny Stevens is a professional photographer that specializes in portrait, architectural, interior design, and fine art photography in and around the Austin, Texas area. Aviso has provided ongoing SEO Coaching services for Johnny Stevens through optimization and his recent Web site redesign.

Implementation: Initially Aviso was brought in to optimize the current Web site. We found that the content management system made it impossible to optimize for Search and migrated the current Web site to Wordpress. Johnny continues to find ways to improve his

"Rose has done SEO for 3 of my websites. She is sharp as a tack, attentive to new trends in Search Engine Optimization and she executes her plans diligently."
- Johnny Stevens

Factech

Factech

Project History: Facilities Technology Group is a company entirely focused on making hospitals safe. They offer a suite of tools and technologies that serve facilities managers in the healthcare industry. They are currently repositioning those products and have gone through a Web site redesign.

Implementation: After having gone through a full Conversion analysis with Conversion Sciences, Aviso was brought in to manage the implementation of recommendations. Initial Search optimization was performed. Aviso provided both the mobile and non-mobile design and managed the development process.

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Secure Wills

Secure Wills

Project History: Secure Wills was built by a practicing estate attorney with the goal of building a profitable and SEO friendly Web site that would convert visitors to customers.

Implementation: Aviso introduced Conversion and on-page optimization to the Web site redesign project, managing the project from start to finish. All recommendations were successfuly implemented.

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Ellis and Salazar

Ellis and Salazar

Project History: Ellis and Salazar is an Austin, Texas company in the collision repair business. The company was looking to redesign their Web site to include an updated look and feel while incorporating mobile functionality.

Implementation: Aviso was hired to assess the web project in terms of Search, introducing the concepts of online conversion and SEO Coaching.

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Aviso

Aviso

Project History: As the saying goes, "the cobblers children have no shoes", was the case for Aviso. We needed a makeover.

Implementation: The process of creating a Web site can be daunting. We experienced the challenges of finding time to invest in the project, defining our goals, copy writing and graphic design choices. We built the corporate site in Drupal and kept the original site as our Wordpress blog. In the midst of the launch, we were happy to see that our site Google Pagerank was not affected by Google's "Farmers update." The project is still evolving.

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