Web Site Review

Wright Results

Wright Results

Project History: Wright Results is a consultancy in the healthcare space, introducing the concepts of performance management and team building through a program called C.O.R.E. Aviso was hired to provide SEO Coaching services.

Implementation: Through various SEO Coaching sessions, Wright Results underwent a transformation into an SEO optimized, content driven conversion strategy. Tim Wright is a driven and avid content developer that has a passion for his work. He has continually implemented strategies to create a lead generating Web site. Tim is an tremendous Agile champion and a pleasure to train.

“If I could I would readily check off every one of the "Top Attributes" listed. Rose has, in our 6 months working together, demonstrated every one of them completely. Her knowledge of the online marketing world is extraordinary. Her ability to translate the technological jargon into understandable language makes working with her productive and efficient. Rose has allowed me to learn from her expertise by assigning me tasks to complete. Of course, this also reduces her consulting time and contributes to her very high Value-to-Cost ratio. Once we are finished with this current project, I intend to hire Rose for the next one.”
- Tim Wright

Triple S Petroleum

Triple S Petroleum

Project History: Triple S Petroleum is a locally owned business serving central Texas as a petroleum distributor in both wholesale and retail applications. Aviso was brought in to assess their current Web site in a Web site review and to make recommendations for a Web update.

Implementation: Traditionally this is a relationship business that is built over time. The industry in general has had little presence online. That is changing and Triple S wants to get a leg up on the competition. Aviso introduced Conversion concepts to Triple S. Through various interviews with internal stakeholders, we identified the motivations and triggers for seeking their services. Various recommendations were delivered that would become strong strategies to get ahead of the competition in the online and mobile space.

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Trillion Partners

Trillion Partners

Project History: Trillion Partners is the largest national service provider of fixed wireless and fiber wide area networks for K-20 school districts in the country. Aviso was introduced to the company to implement Conversion recommendations and to provide SEO Coaching and implementation services to the VP of Marketing. As well as to perform a vendor assessment.

Implementation: Through various SEO Coaching and consulting sessions, the VP of Marketing applied best practices in her reporting and decision making process to make positive changes in the the areas of Conversion and organic SEO. Paid Search was a part of the strategy and Aviso provided project management services in this area. The focus was to ensure that Conversion best practices were implemented to specification.

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Tk20

Tk20

Project History: Tk20 is a B2B company in the education space that creates integrated, enterprise class education, assessment and reporting systems. Aviso was introduced to the company to provide a Web site review.

Implementation: Aviso's engagement included the full Web site review to determine if there were obstacles to being viewed optimally by Search engines and to coach the internal champion through the process of optimizing the pages of the current Web site. We introduced the concepts of Conversion in a Key Page Review and worked to implement those recommendations over various SEO Coaching sessions.

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Thinkwell

Thinkwell

Project History: Thinkwell is an eCommerce provider of multimedia products and courses that are being used by thousands of students at schools and universities across the globe in the subjects of math, science, and social science. Aviso was introduced to the company to implement Conversion recommendations and to provide SEO Coaching services to their internal champion.

Implementation: The project included a Paid Search campaign that needed project management. Aviso took up that role in partnership with Conversion Sciences to assess and redirect the campaign with a focus on Conversion. The campaign successfully drove traffic to the site but Conversions were not ideal. The nature of the PPC traffic were attributed to a strong brand and the initial offer, or call to action, was deemed unsuccessful. Much was learned from this campaign. Various SEO Coaching sessions helped to fix Search issues related to the content management system. The internal champion was SEO savvy and a pleasure to train.

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Regain Your Time

Regain Your Time

Project History: Regain Your Time is an empowered productivity program taught by Maura Thomas. She is an expert in organization and efficiency. Aviso was introduced into the project to implement Conversion recommendations.

Implementation: Aviso worked with Maura through various SEO Coaching sessions. Regain Your Time was going through a rebranding effort, migrating to a new domain. In the redesign process, it was critical not only to implement Conversion recommendations but to migrate authority from the old domain to the new one in order to salvage Search rank and domain authority. The migration was successful.

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Proledge

Proledge

Project History: Proledge offers professional bookkeeping services in Houston, Dallas and Austin. Being a highly local Search focused company, Aviso was introduced to help the owner understand how to capitalize on organic traffic through on-page optimization.

Implementation: Proledge is an SEO savvy company. Through various SEO Coaching sessions the owner was able to apply best practices in his Web site redesign, Conversion and landing page optimization, local and organic Search strategy implementation. The owner is constantly measuring and improving his online presence and is an avid Agile champion for the company. His curiosity and tenacity are what make his efforts successful.

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PCI Education

PCI Education

Project History: PCI Education is a San Antonio based eCommerce company specializing in the development and resale of special education materials to schools and individuals.

Implementation: Aviso was introduced to help implement Conversion recommendations, provide SEO Coaching and implement an incremental testing framework.

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Overflow Creative

Overflow Creative

Project History: Overflow Creative is a full-service creative agency based in Austin, Texas.

Implementation: Aviso was introduced as a Search partner, working with the agencies clients to perform Web consulting and Conversion analysis.

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Onstad Law Firm

Onstad Law Firm

Project History: Onstad Law Firm is based in Lakeway, Texas, specializing in Personal Injury trial law. Aviso was hired to guide through implementation of Conversion recommendations.

Implementation: The project turned into a Web site redesign with a focus on local Search optimization. Aviso guided the development process to ensure an SEO friendly framework. On-page optimization strategies were implemented and ongoing SEO Coaching sessions helped the firm's champion through the process of further optimization.

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