Archive for the 'Convert Visitors' Category
Emily Pronin of Princeton University and Harvard University’s Daniel Wegner identified the following:
(straight from Wikipedia) “a link between the short bursts of activity that microblogging frequently involves and feelings of elation, power and creativity, have been cited as a possible reason for the rapid growth of microblogging..”
What is micro blogging? (Wikipedia again) “Micro blogging is a form of multimedia blogging that allows users to send brief text updates or micromedia such as photos or audio clips and publish them, either to be viewed by anyone or by a restricted group which can be chosen by the user. These messages can be submitted by a variety of means, including text messaging, instant messaging, email, digital audio or the web.”
Michael Gray of Search Engine Land introduces us to 5 micro blogging sites that aren’t Twitter:
Check out Micheal’s full column to develop strategies to inspire power, elation and creativity with your customers:
http://searchengineland.com/5-microblogging-sites-that-arent-twitter-23481
Search Engine Optimization strategies bring awareness to your Web site. Understanding your target audience and conveying a message that resonates with visitors is the key to great SEO.
GrokDotCom published this amazing story that illustrates the difference between conveying information and communicating a message that resonates with your target audience. When you know who you are speaking to, Search Engine Optimization becomes more effective.
Google Analytics was reporting a client’s Error page as the 3rd hottest page on the Web site. Obviously there was a problem but the biggest mystery was that although visitors were getting a 404 Page Not Found Error, through the Google Analytics Navigation Summary I could see that visitors encountering the 404 Error were continuing to find content on the Web site from that page.
After performing some investigation, I found that the 404 Error Page was populated with a sitemap of the entire Web site, including a list of URL’s by product. Visitors were redirected, so to speak, from a serious issue.
The root cause of the problem was resolved by identifying a URL that was renamed. A 301 URL level redirect implemented via .htaccess redirected the old filename to the intended new URL. The problem was fixed immediatly. It took 2-3 weeks for Google to cache the new URL information but the redirect worked as intended.
Use 404 Error Pages for more than just reporting an error. Be creative and take the opportunity to fix a fubar gracefully.
What you say on your Web site is critical in conveying a message to a potential customer or client. Writing pursasive text is as much an art as a science.
We do this. We do that. It is typical to write content in “we-we” talk. Web site owners focus on what “we do” instead of the benefits to the intended audience.
Take the we-we challege, made popular by the author of “It’s the Customer Stupid”, Bryan Eisenberg, and see if your Web site passes the test.
Converting users to customers is an entire practice worthy of exploring much further than this post. In order to write pursasive text that appeals to both users and search engines, you need to:
- Target your audience
- Perform thorough keyword research
- Write your message for your target audience using pursuasive text and include good keyword phrases
- Format and place keywords and keyword phrases in strategic places on your Web pages
- Determine your keyword density - the percentage of times a keyword and keyword phrase is used on a single Web page compared to the total number of words (exclusions exist)
- Measure and fine-tune
Piece of cake…
