Project History: Thinkwell is an eCommerce provider of multimedia products and courses that are being used by thousands of students at schools and universities across the globe in the subjects of math, science, and social science. Aviso was introduced to the company to implement Conversion recommendations and to provide SEO Coaching services to their internal champion.
Implementation: The project included a Paid Search campaign that needed project management. Aviso took up that role in partnership with Conversion Sciences to assess and redirect the campaign with a focus on Conversion. The campaign successfully drove traffic to the site but Conversions were not ideal. The nature of the PPC traffic were attributed to a strong brand and the initial offer, or call to action, was deemed unsuccessful. Much was learned from this campaign. Various SEO Coaching sessions helped to fix Search issues related to the content management system. The internal champion was SEO savvy and a pleasure to train.