September 30, 2008
Search Engine Optimization strategies bring awareness to your Web site. Understanding your target audience and conveying a message that resonates with visitors is the key to great SEO.
GrokDotCom published this amazing story that illustrates the difference between conveying information and communicating a message that resonates with your target audience. When you know who you are speaking to, Search Engine Optimization becomes more effective.
One Response to “Balancing SEO & User Friendly - It’s not what you say. It’s how you say it.”
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October 3rd, 2008 at 1:36 am
It was a beautiful day when I saw this. Thanks.
It’s hard to understand why a message like this would make people feel more generous. Perhaps it’s that it is a gift to remind someone of the good things, like a beautiful day.
This is informative when we work on our Web sites. The information about your company can be a gift when presented as such. Helping a visitor solve their problems is a gift.
And this kind of marketing is not manipulative, as advertising tends to be.