__ 1. Login in to Google Analytics

__ 2. Select the profile you wish to review

__ 3. In the left sidebar, click on Dashboards --> Social Engagement

__ 4. Click on the widget "Event Statistics"

__ 5. Scroll down to see the middle of the page, you will see a gray button "Secondary Dimension" - click on it

__ 6. In the field, begin to type, "event category" - when you see the selection come up in the list, click on it

__ 7. See the definitions list below to read the report:

  • Event Category will determine from where the event originated.
  • Event Label denotes the specific event name.

Events Labels:

  • Homepage Banner - elements within the homepage marquis
  • PDF - events that were instrumented from download pages
  • Video - events that were identified as video
  • Slideshare
  • ShareThis