Aviso | SEO Coaching

My 5 year old daughter recently asked me if the word “poopy” was bad? I came up with this response; “words are not bad, it’s the way that people use them that makes them bad.” The best example I could come up with was that if you called someone a “poopy head” that was bad. But if you told mommy that you had to go “poopy”, well, that was just reality. So what’s my point?

Humans understand the meaning of words and more appropriately, strings of words through semantics. Semantics simply convey the intended meaning of language. Humans process information through messages conveyed based on experience, body language, inflection, and other factors. Search engines cannot. The word “poopy” means little to a search engine without supporting words or phrases. It is simply a word. If a human hears that word, depending on their experience, language spoken, age, parental status, etc., the meaning begins to take shape immediatly. Add supporting words or phrases and the meaning becomes fine-tuned. The same concept applies to Search Engines.

Every page of a Web site has the potential to found by a user performing a search online. Keywords and more importantly, keyword phrases, are strategically placed by SEO professionals in key places on a Web page. It is critical to perform thorough keyword research, make proper keyword selection, determine relevance, and make good decisions about prominence and placement of those keyword phrases.

I guarantee your Web site will improve in Search Engine ranking position if you put effort into selecting good keywords and use those keyword phrases in strategic places on every Web page. If all other obstacles are identified and removed, you will see great results.

Tags: keyword density, keyword research, trellian, wordtracker