TXU Energy

TXU Energy

Project History: TKU is an energy provider in Texas, that offers several services and products to it's customers. Aviso was introduced to the company to help perform keyword research to be used for Search optimization on the pages of a new Web site built to introduce a new product offering.

Implementation: Keyword research was provided in line with Conversion persona profiles. The pages of the site were geared toward the motivations and triggers that would drive someone to research and purchase this new product. Strategic metatags were crafted for implementation by the development team.

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